There are numerous studies and evidence being gathered on coaching throughout the world. However, like anything your own individual experience is important and can be the best guide. Following are some studies that have been conducted recently that I am aware of.

The 2012 International Coach Federation (ICF) Global Coaching Study, that was conducted by Pricewaterhouse Coopers received more than 12000 responses from across 117 countries. This study proves that coaching is a real global profession and estimates that there are 47,500 practising coaches. Across the globe coaching is generating US$2billion in annual revenue/income.

In 2010, the ICF commissioned Pricewaterhouse Coopers International Survey Unit (ISU) to independently conduct the Global Consumer Awareness Study. The study surveyed 15,000 people, aged 25 and up, from 20 countries located throughout Africa, Asia, Europe, North America and South America. Here are some of the finding from the Global Awareness Consumer Study:

Why are people involved in a coaching relationship?

  • 42.6% said to “optimize individual and/or team performance”,
  • 38.8% indicated “expand professional career opportunities”,
  • 36.1% “improve business management strategies”.
  • Other more personal motivations like “increase self-esteem/self-confidence” and “manage work/life balance” rated fourth and fifth to round out the top five motivation areas.

How satisfied are those who have been coached?

  • Satisfaction levels are very high (83%) among those who have been involved in a coaching relationship, 36% of which were “very satisfied.” The level of satisfaction rises even higher to 92% among those with an ICF Credentialed coach, 55% of which were “very satisfied.”

To read more about the results from this study, please click here.

To read articles, links and research on Coaching in Education, click here.
Click here for some more Frequently Asked Question’s (FAQ’s) on Coaching at Habits for Wellbeing!

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